Building a community to build a brand
Community building is not a difficult task if you have the trust of your readers or customers. One of the ways to build a community is to start one on your own. There are various places online to do that.
Your own group or forum is a community where you have complete control. It is more difficult to promote and to grow unless you offer freebies, information, or other things in return.
A Facebook group or fan page is another type of community. It is easier to promote as it is open to a very large group of people (members of Facebook) and can be shared by other members. You don’t have complete control as you must follow the rules of Facebook.
LinkedIn groups are similar to Facebook except the audience is smaller.
Fans may start their own groups which is a huge compliment and honor. There may be groups begun that are started to knock you or your company. Sometimes these can create notoriety for you. Some companies, blogs, etc. like both positive and negative reactions.
Community building is an important step to grow your business or blog and even your own website
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