What's Your Marketing Score?

Do you know how you attract your customers?

Do you know what is stopping you attracting more?

If not read on...

Hampshire based marketing agency, Igneous Marketing, is offering a free business and marketing review for local SMEs.

At no cost to you (and with no obligation to do anything further) Igneous Marketing will prepare a 10 page report analysing  your current marketing, sales potential and business in general plus make recommendations on how to move your business forward.

Click here to begin, it only takes 10 minutes!

What this offers:

A unique chance to see a snap shot of your business today.An external look at what you are doing in comparison to other small businesses and where your current road will lead you. Your business through new eyes.

Based on your business aims, a road map to achieve them.

This complimentary document will use the aims you have for your business and help pinpoint key strategies that can assist you achieve these goals.

This short questionnaire aims to discover where your business currently is compared to your competitors and the rest of the market. It should only take 10 minutes – but 10 minutes for a business shaping report isn’t much, is it?

Click here to begin

Does Your Business Need Strategic Marketing?

The UK market is crammed with “marketing experts” and marketing agencies. All offering different solutions to the “growing your business” conundrum. From Web design to innovative Social Media Marketing, from clever PR to the all important creation of SEO.

It is a minefield and do you actually need all of these facets of marketing to grow? Probably not so here are the Igneous Marketing “10 signs you need to look at strategic marketing”

1.    You’re not 100% sure where new business actually comes from – how do they find your site? What prompts them to pick up the phone, etc?

2.    You’ve done some work with an agency, but you weren’t too chuffed with the output – what was the brief?

3.    You get lots of leads, but they don’t seem to convert – what is the sales journey, and how well supported is it with powerful marketing content?

4.    You get enquiries for work that you don’t really like doing – is your business clear about what it does best?

5.    You’re always screwed down on price – does your brand and messaging set your business apart?

6.    When asked what your business does, your people all say something different – is your team clear on what you’re about?

7.    You rarely get repeat business or referrals – is your customer marketing and networking strategy creating advocates for your business?

8.    If one big customer left you’d be in trouble – is your business over reliant on one customer, or one market?

9.    You’ve tried telemarketing, PR, advertising or another tactic and it hasn’t delivered – do you have an integrated plan with momentum that all fits together and ties into your sales process?

10.  You’ve read the books and been to some courses – do you know that you need to give marketing some attention, but never quite get around to it when you’re back at the office?

These are all real scenarios that we’ve heard from small business owners in the last 18 months. Small businesses often make do with a ‘marketing-come-reception’ set-up, working with the marketing suppliers run by friends of friends, or the people down the road. And, there’s nothing wrong with that… if you know exactly what you’re doing on the marketing front.

You must lead the way and have a clear objective on what you want your business to look like, how you want to be perceived and what you want to achieve. No marketing agency can dictate this, it must come from you – the business visionary.

To help you with this daunting task Igneous Marketing are offering a free marketing review for small businesses. Simply complete the document here and we will review what you are doing and provide insight into how you can grow your business.

This is a 100% free, no obligation report created especially for you. Get a different perspective, click here to start

Sex, Lies and Advertising

Ok, I lied. There’s no sex in this post. Adverts, on the other hand, aren’t technically allowed to lie. Back in the 19^th Century, you could make all kinds of wild claims about your Tincture of Gripe Water or Dr Astoundo’s Patented Baldness Liniment. Nobody could sue you if it didn’t do what it said on the tin. That changed in the early 20^th Century, which is all to the good. It means marketers have to be more creative when promoting products or services, and not just resort to bare-faced lies.

But there’s no law against bad spelling, grammar, or inaccurate use of terms. I’m one of those people for whom bad spelling and grammar are akin to the screech of nails down the blackboard of my soul. I spent a good 15 minutes staring at two pieces of bad advertising on the Tube this morning:

1) Nintendo DS’s 100 Classic Books. “100 classic novels… from Jane Eyre to Hamlet”.

Hamlet is not a novel. It’s never been a novel. It’s a bloody play, as anyone with half their wits about them knows.

2) Magnum Temptation. “It’s name? Magnum Temptation”.

This kind of thing puts me in danger of injuring myself, such is my righteous ire. There are talented young people out there busting a gut to get into copywriting, and some smug pillock can’t even be bothered to read through his or her own copy and check for grammatical howlers like this one. And, apparently, neither can anyone else in the agency. It’s an insult to the audience, to people who genuinely care about the quality of their work, and to the whole institution of ice-cream -eating. I will never buy a Magnum again.

Top 5 SME Marketing Tips

Hi

Welcome to the New and Improved Igneous Marketing Blog

Lets start of with a few easy to follow tips:

Here are the most effective top five options to gain access at your business stats amongst the competitors planning and customers demands according to the current need and quality available in the same sector of market you are dealing to become the most powerful one.

 

#1. Add quality and build relationship :- Keep improving the quality of your business, products or services because that is the main preference when you buys and use any service according to your need and then only the brands come in mind that not promises to deliver the value but delivers the same what you really need. If your products and services are getting more in quality then the next step should always be relationship with the consumers in the means of talking and providing the value as they want.

 

#2. Be available for your customers :- I have seen alot of companies don’t thinks about promoting their office address, phone numbers, email id’s and the most important personal availability to the employees and the consumers in their day to day life for solving their problems with your products or services and try to solve that all in their own knowledge.

 

#3. Study the demand of your customers :- It may be another hazardous mistake of the companies if not getting listed in the market in comparison of competitors after giving the required demands from loyal customers of a specific service or product. So start covering the topics what is in the demand of your customers and what will be best for them if consumes your products regularly.

 

#4. Keep buzzing with discounts and offers :- Now a days it’s the need of small business to make it promoting on the regular basis with the attractive offers and discounts and that all should be better than your competitors one. The offers should contain surely a new and attractive idea rather than the repetition that is coming time to time from the other business owners and public is taking a little interest.

 

#5. Learn from your better days :- Every business may have encountered some better time in their business timeline because peoples always try to make trial on the new launches and thinks it may be another option in search of their real need for the product or service.

 

Now a days making a business from zero to hero is not the big deal but it is the really a big deal how to manage a well established business because of changing demand of the customers and the most important that there are a lot of producers of the same product offering some extra value at the reasonable price in comparison with others.