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Welcome to Igneous Marketing the resource for SME's around the country. We will provide workable advice and tips on how to improve the marketing of your business

Thursday 7 April 2011

Small Business Website Tips


These days, having a presence online is of the utmost importance for businesses, with most potential clients using online searches to find the products and services they require. For small companies, having a business website doesn’t have to mean an extravagant expense or a time consuming design project, but it can bring vital benefits, such as:
Increasing your customer base. If you have a website it means you can be quickly and easily found online. Potential customers will use the web to research the products or services they need and being online means you have a presence 24 hours a day, 7 days a week.
Showcase your services. Your business website gives you the chance to offer full details on all your products and services, meaning your customers will know straight away that you can offer the things they need.
Let customers know where you are. Not only can a business website explain your services, but it can also give details of where to find you and how to get in touch. Making these things easy for customers means they are more likely to give you a call or visit your shop.
Become well known. Your web presence gives your customers confidence in your business and your brand, which means they will turn to you time and time again.
Turn your high street shop into an online shop. Why not customize your business website into an online shop, meaning you can reach even more potential customers around the country and not just in your local area.

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