Much has been made recently about signing up to Social Media Networking sites and creating your own Blog. Even more importantly, a big deal is also made about linking these Tweets and comments back to your own website. But how effective is it? If you write drivel who is going to bother to read your news?
Quite rightly, copywriters and SEO professionals are reminding people to write meaningful news items and to employ a copywriter for important news and events. However, I have seen many websites that have superb copy but very poor graphic design.
How you design your website, or indeed any other materials such as printed matter, will be the first point of contact potential customers have with your company. Visual impact is key to draw visitors into your website. We are very visual beings and as they say a picture paints a thousand words.
Remember - It's the design that draws you in! How often do you visit a website only to click away from it immediately? Think about why you do that.
Your website should involve the following:
— attract visitors
— inform
— be easy to navigate
— have graphical consistency
— look professional
— encourage you to return
— make a sale
— attract visitors
— inform
— be easy to navigate
— have graphical consistency
— look professional
— encourage you to return
— make a sale
So whilst copy is vital, you need to consider grabbing your prospects eye before you grab their mind!
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