All measures - perception of the health of the economy, personal financial health and major purchase intent - that make up the index were down in the month.
So what can a small business do to boost confidence and close business?
Well this is a tricky one and often small businesses will suffer even more when consumer confidence falls. Well there are a few measures you could adopt if this is affecting your business.
Guarantee
A way to quickly remove the doubt in a prospects mind is to offer a guarantee. There is definitely a balance when offering a money back or service level guarantee. You do not want to offer it for too long or wear and tear can play a part. It is pretty much standard to offer a 30 guarantee and services businesses can offer a contract break if the customer is not 100% happy after their first monthly bill.
Free Trial
We love free trials. It is often that once a person starts to use a product or service they have a great “honeymoon period” and therefore will be very reluctant to relinquish this product. Again time is a factor; you need to give them enough time to see the benefits but not too long as this initial excitement level will inevitably drop.
Testimonials
A great way to increase confidence is to inspire the “me too” factor. Rather than just put testimonials onto your website, you need to actively push them to prospects. Try to create loyal “brand Champions” that love your product or service. You then need to put the 2 in touch – nothing inspires loyalty like a heartfelt recommendation.
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