Does Your Business Need Strategic Marketing?

The UK market is crammed with “marketing experts” and marketing agencies. All offering different solutions to the “growing your business” conundrum. From Web design to innovative Social Media Marketing, from clever PR to the all important creation of SEO.

It is a minefield and do you actually need all of these facets of marketing to grow? Probably not so here are the Igneous Marketing “10 signs you need to look at strategic marketing”

1.    You’re not 100% sure where new business actually comes from – how do they find your site? What prompts them to pick up the phone, etc?

2.    You’ve done some work with an agency, but you weren’t too chuffed with the output – what was the brief?

3.    You get lots of leads, but they don’t seem to convert – what is the sales journey, and how well supported is it with powerful marketing content?

4.    You get enquiries for work that you don’t really like doing – is your business clear about what it does best?

5.    You’re always screwed down on price – does your brand and messaging set your business apart?

6.    When asked what your business does, your people all say something different – is your team clear on what you’re about?

7.    You rarely get repeat business or referrals – is your customer marketing and networking strategy creating advocates for your business?

8.    If one big customer left you’d be in trouble – is your business over reliant on one customer, or one market?

9.    You’ve tried telemarketing, PR, advertising or another tactic and it hasn’t delivered – do you have an integrated plan with momentum that all fits together and ties into your sales process?

10.  You’ve read the books and been to some courses – do you know that you need to give marketing some attention, but never quite get around to it when you’re back at the office?

These are all real scenarios that we’ve heard from small business owners in the last 18 months. Small businesses often make do with a ‘marketing-come-reception’ set-up, working with the marketing suppliers run by friends of friends, or the people down the road. And, there’s nothing wrong with that… if you know exactly what you’re doing on the marketing front.

You must lead the way and have a clear objective on what you want your business to look like, how you want to be perceived and what you want to achieve. No marketing agency can dictate this, it must come from you – the business visionary.

To help you with this daunting task Igneous Marketing are offering a free marketing review for small businesses. Simply complete the document here and we will review what you are doing and provide insight into how you can grow your business.

This is a 100% free, no obligation report created especially for you. Get a different perspective, click here to start