Follow up is THE tool of the small business
Most of us will agree that quick response times to potential customers are vital. Delaying making that call allows your competitors to beat you to the punch. Speed is essential in the world of small business response.This really is the tip of the iceberg though and as a small business you need to go further and make professional, rapid “follow up” the mindset of your entire business. One of the small business owners biggest tools is it’s speed of response.
So let’s talk how to enhance your follow up and become true masters of it:
Prospect Follow up
- Use auto responders to send a series of emails or snail mails to prospects over time. This is a fine way to stay top of mind and continue to build trust. Several email services such as SwiftPage and Infusionsoft can change the path of emails based on the recipient’s action so you can deliver the right information.
- Connect your prospects into your CRM software and add their social media activity. Few things allow you to start connecting faster than follow-up that’s informed. Don’t forget to connect with these same prospects in networks such as Facebook and LinkedIn
Customer Follow up
- Create an auto responder email series that provides additional training for products and services purchased.
- Follow up with additional company information in the form of an orientation package
- Create a follow-up process that allows you to assess with your customer the results you were able to bring
- Bring small groups of customers together to allow them to network and discuss business challenges
- Send handwritten notes of thanks to every customer
Hope this helps
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