A New Marketing Tool for Small Businesses

Today I wanted to highlight a product which seems to have caught the imagination of a number of our Small Business Customers. The Digital Brochure!

This nifty little marketing tool allows viewers to browse a full brochure, catalogue or even newsletter online and even comes with the awesome "page turn" technology which makes the experience really interactive. So why are small businesses throwing out their printed literature and turning to a digital variation? Well there are a number of reasons:

1) Cost
The word on every small business owners lips at the moment. When you send a brochure or mailer via snail mail you do so at a significant cost. You will need to pay for design, printing, stamps and other bits and pieces to reach your target.
The Digital brochure is low cost and is available online all of the time. It is a one off cost that can offer a return months down the line

2) Flexibility
The problem with printed materials is you are usually left with a stack and cannot send them as they have become our of date. Prices change, products are discontinued and new services emerge. In the printing world this means more cost and a fresh batch must be created, printed and posted.
This is not the case with a digital brochure as changes and alterations can be executed in a split second to ensure your potential customer are always 100% up to date with your business, products and services.

3) 24/7 Business
When you send a brochure or mailer via the post you have 1 shot. It is true that most will be put in the bin after opening and along with them your money! If you mailer arrives on a heavy post day it is even less likely to be viewed.
The beauty of the Digital Brochure is that it is available 24/7. So when the prospective customer want to view it and not when you force it upon them!

4) Novelty Factor
Have a look at our latest digital brochure for Portsmouth Football Club's TV station. It is fun and very different - they have had some awesome feedback on this too. The page turn technology is smart and glossy plus the ability to zoom in allows everyone access to it.

Igneous Marketing specialise in providing Digital Brochures for small businesses and they start at just £35! That's a one off price too! They are even FREE in our unique Marketing Bundle offering! Talk to us today and get your very own digital brochure! Click Here