Using Video on Your Website – Some advice and tips

Video marketing is flying at the moment with more and more people are trying it out. Video is certainly attention grabbing and access to cheaper digital equipment means it now far more possible to achieve to a high standard. However, this does not mean that is it is always done well. In fact, I have seen more poor videos than good ones. So here is the Igneous Marketing top tips for creating good videos for you website:

Use a Script: It is vital to know exactly  what you want to say and how you want to say it. Practice, practice , practice and make sure you have bundles of personality to engage the viewer. I would also recommend printing out the script and having it directly above the camera. This makes it look as if you are looking at the camera and not reading.

Lighting: Most videos fail here. Ask any cameraman or video director and they will tell you the painstaking lengths they go to, to ensure the lighting is just right. Never have a light directly on you or chining up. The best position is above you and to the right or left as this gives you that movie star glint in your eye. It should also be positioned to ensure you do not see any shadows.

Microphone: Do not use the in built mic. No matter how good the camera, standard mic’s just do not cut it. There is too much distance between you and the camera so you pick up too much white noise. You should buy a good quality lapel mic as this will pick up far more and make you look more professional.

Presentations: Videos are great for live demonstrations. This can often save the cost of a visit and is far more informative than simply talking about a product. The only issue here is your hands! Make sure your nails are trim and well kept – think QVC!

Call to Action: Just like normal marketing, you need to finish your video presentation with a call to action for the viewer. What should they do next. How do they get more information – ultimately what do you want them to do next?

The key bit of advice is to be a perfectionist. The slightest stutter or blemish should mean another take. This can become laborious but the results will speak for themselves