In my usual search for marketing news and insight, I stumbled across a report with some very interesting stats on business marketing practices. Here at, Igneous Marketing, we are often asked which of the millions of marketing practices, strategies and techniques give the best result and why. This is obviously impossible to answer in generalist terms but a report from MarketingSherpa seems to provide a few answers on this topic.
The report itself focuses on SEO but also offers some interesting insight into what other organisations (B2B) are using and what is bringing them success. According to MarketingSherpa, the top concerns of B2B Marketers revolve around getting more value and revenue out of limited resources – all in a fast paced world of increasing competition. Prioritizing resources for maximum impact is critical.
The graph below provides some interesting insight
The report also highlighted that obviously combinations work more effectively than single practices in isolation. The report also advocated regular activity, refinement and measurement.
I enjoyed reading your Blog and found good information here. There are many kinds of digital marketing if you will depend on the methods used to do it. Digital marketing makes use of different tools.
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